Charlotte's Birthday Sale
It's Charlotte's birthday. You get the gifts.
40% offYour favourites
Spend AED 750 & receive free Noir Pyjamas
Shop the saleSculpted 2.0 · Lounge Sets · Soft Sway · Artic · Chill Fit
The Birthday Edit — 40% Off
Shop the New Drop
Shop Our Bestsellers
Find Your Perfect Fit
Complete the Look
Founded in Dubai
Why SWTZ?
Confidence starts with what you wear. SWTZ is built around flattering silhouettes and versatile pieces that take you from training to everyday, so you always look put together.
SWTZ is a Dubai-born premium athleisure and activewear label, designed in the UAE. Founded in 2024 by Anya Johnson and Charlotte Alexander, two Dubai-based founders who believe premium activewear here shouldn't mean choosing between performance and polish.